Paul Hanger is an American photographer and visual artist. From 2014-2020, he was the creative director for PSA Creative.
Photography Art Direction
The new MoniquePéan.com functions as a tool to educate and enlighten new users and brand loyalists in the poetry and purpose of the brand. Using the idea of time as a navigational narrative, we will explore how users travel through collections, inspiration and materials.
Art Direction for Monique Péan, 2017
UI/UX for E-commerce Monique Péan site, 2017
Death to Tennis SS20
Death to Tennis SS20, shot in Queens, 2020
Campaign Art Direction
A Most Serious Façade, is a safe way to play in the luxury fashion market. Serious promises the hallmarks of quality, serious plays by the rules, serious means business. But, behind the facade is a wildly expressive, experimental, colorful, artistic approach to making knits.
Gávea is designed to straddle two worlds. One one hand it an outsider brand drawing inspiration from exploration of identity, ideas, and philosophies. On the other hand it makes incredibly beautiful products that sit comfortably next to the highest-end product on the market.
The result is a curious world that feels both traditional and unlike anything we’ve ever seen.
Brand activation concept
Campaign photography Art Direction, shot by Bruna Castanheira
DJ Prince, shot in Queens, 2019