Paul Hanger


Paul Hanger is an American creative director, photographer and visual artist. From 2014-2020, he was the creative director for PSA Creative.









Nathan Greaux


Nathan Greaux, shot via FaceTime in New Orleans, 2020

Batsheva







Logo
Identity
CFDA Book
Packaging

Idea


Batsheva is a concept.

Super charged with nostalgia, but positioned to express the tension between our adult expectations and the idealized freedom we project onto our children.

Dresses and blouses; match-y things for mother and daughter both equally romantic and unhinged.

Who is in charge ultimately...the parent, the child, neither? Does it even matter?

The brand taps into something on the edge of memory and reconnects us with riotous creativity, conflict and the confidence of youth.


Garment label

CFDA book, now in The Costume Institute, New York, 2018

Ebi


Ebi, shot in New York City, 2019-2020

Carema







Brand Strategy
Identity
Garment Labeling
Campaign Art Direction
Ecommerce Art Direction
Business Collateral
Packaging Program

Idea


Studied Carelessness is a particularly Italian concept. Endemic to classic Italian style, it signals mastery of the rules enough to break them with personality, verve, and meaning. Studied Carelessness lets Carema be expressive, change speed and direction, and adapt across activations, touchpoints, and products.


Lono Brazil for Carema, 2019

Collateral, Signage, and Wild Postings for Carema

Art Direction for Carema, 2019