Paul Hanger


Paul Hanger is an American photographer and visual artist. From 2014-2020, he was the creative director at PSA Creative.









Caye Chapel







Brand Strategy
Identity
Livery Branding
Photography Art Direction
Campaign Photography
Architectural Materials Research
Architectural Illustrations
Architectural Renderings
Video Marketing Content
Marketing Strategy
Web Design
Sales Materials
Business Collateral

Idea


Elusive Omnipresence.

A brand that is everywhere in subtle nods and enticing suggestions. Never fully revealed, never overtly presented the Caye Chapel brand exists in meticulously planned moments to surprise and engage its guest. At Caye Chapel, brand and experience are one in the same.

Felt, not said. And edited to perfection.

Logo & livery branding for Caye Chapel


Aerial photography for Caye Chapel

Art Direciton for Caye Chapel, a Four Seasons Property, 2017


Architectural renderings art direction for Caye Chapel


Swimwear and architectural sketches art direction for Caye Chapel

Monique Péan







Digital Strategy
UI/UX
Front-end Design
Developer Partner
Photography Art Direction

Idea


The new MoniquePéan.com functions as a tool to educate and enlighten new users and brand loyalists in the poetry and purpose of the brand. Using the idea of time as a navigational narrative, we will explore how users travel through collections, inspiration and materials.


Art Direction for Monique Péan, 2017

UI/UX for E-commerce Monique Péan site, 2017

Death to Tennis SS20


Death to Tennis SS20, shot in Queens, 2020

Gávea







Logo
Identity
Brand Guidelines
Copywriting
Engagement Strategy
Campaign Art Direction
Packaging

Idea


A Most Serious Façade, is a safe way to play in the luxury fashion market. Serious promises the hallmarks of quality, serious plays by the rules, serious means business. But, behind the facade is a wildly expressive, experimental, colorful, artistic approach to making knits.

Gávea is designed to straddle two worlds. One one hand it an outsider brand drawing inspiration from exploration of identity, ideas, and philosophies. On the other hand it makes incredibly beautiful products that sit comfortably next to the highest-end product on the market.

The result is a curious world that feels both traditional and unlike anything we’ve ever seen.


Brand activation concept

Campaign photography Art Direction, shot by Bruna Castanheira



 





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