Paul Hanger


Paul Hanger is an American photographer and visual artist. From 2014-2020, he was the creative director for PSA Creative.









Gávea







Logo
Identity
Brand Guidelines
Copywriting
Engagement Strategy
Campaign Art Direction
Packaging

Idea


A Most Serious Façade, is a safe way to play in the luxury fashion market. Serious promises the hallmarks of quality, serious plays by the rules, serious means business. But, behind the facade is a wildly expressive, experimental, colorful, artistic approach to making knits.

Gávea is designed to straddle two worlds. One one hand it an outsider brand drawing inspiration from exploration of identity, ideas, and philosophies. On the other hand it makes incredibly beautiful products that sit comfortably next to the highest-end product on the market.

The result is a curious world that feels both traditional and unlike anything we’ve ever seen.


Brand activation concept

Campaign photography Art Direction, shot by Bruna Castanheira

Nathan Greaux


Nathan Greaux, shot via FaceTime in New Orleans, 2020

Batsheva







Logo
Identity
CFDA Book
Packaging

Idea


Batsheva is a concept.

Super charged with nostalgia, but positioned to express the tension between our adult expectations and the idealized freedom we project onto our children.

Dresses and blouses; match-y things for mother and daughter both equally romantic and unhinged.

Who is in charge ultimately...the parent, the child, neither? Does it even matter?

The brand taps into something on the edge of memory and reconnects us with riotous creativity, conflict and the confidence of youth.


Garment label

CFDA book, now in The Costume Institute, New York, 2018

Ebi


Ebi, shot in New York City, 2019-2020