Paul Hanger

Paul Hanger is an American photographer and visual artist. From 2014-2020, he was the creative director at PSA Creative.

For Days

Brand Strategy
Digital Strategy
Campaign Art Direction
Packaging Program


Imbued with the innovative spirit found in the counter culture of 1960’s America, but updated with a clean, fashion-like aesthetic. The promise of a responsible, sustainable future that relies heavily on individual personality. Allowing the brand to have presence enough to have substance and transparent enough to be flexible. Because it’s not about the product, it’s how the product satisfies your values.

Store signage & garment labels

Art direction for campaign images, 2018


@beikuo on Instagram, shot in Soho, 2019


Brand Guidelines
Engagement Strategy
Campaign Art Direction


A Most Serious Façade, is a safe way to play in the luxury fashion market. Serious promises the hallmarks of quality, serious plays by the rules, serious means business. But, behind the facade is a wildly expressive, experimental, colorful, artistic approach to making knits.

Gávea is designed to straddle two worlds. One one hand it an outsider brand drawing inspiration from exploration of identity, ideas, and philosophies. On the other hand it makes incredibly beautiful products that sit comfortably next to the highest-end product on the market.

The result is a curious world that feels both traditional and unlike anything we’ve ever seen.

Brand activation concept

Campaign photography Art Direction, shot by Bruna Castanheira

Carolina Lemke

Art direction for Carolina Lemke, 2019


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