Paul Hanger

Batsheva







Logo
Identity
CFDA Book
Packaging

Idea


Batsheva is a concept.

Super charged with nostalgia, but positioned to express the tension between our adult expectations and the idealized freedom we project onto our children.

Dresses and blouses; match-y things for mother and daughter both equally romantic and unhinged.

Who is in charge ultimately...the parent, the child, neither? Does it even matter?

The brand taps into something on the edge of memory and reconnects us with riotous creativity, conflict and the confidence of youth.


Garment label

CFDA book, now in The Costume Institute, New York, 2018