Paul Hanger

Carema







Brand Strategy
Identity
Garment Labeling
Campaign Art Direction
Ecommerce Art Direction
Business Collateral
Packaging Program

Idea


Studied Carelessness is a particularly Italian concept. Endemic to classic Italian style, it signals mastery of the rules enough to break them with personality, verve, and meaning. Studied Carelessness lets Carema be expressive, change speed and direction, and adapt across activations, touchpoints, and products.


Lono Brazil for Carema, 2019

Collateral, Signage, and Wild Postings for Carema

Art Direction for Carema, 2019



 





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