Campaign Art Direction
Ecommerce Art Direction
Studied Carelessness is a particularly Italian concept. Endemic to classic Italian style, it signals mastery of the rules enough to break them with personality, verve, and meaning. Studied Carelessness lets Carema be expressive, change speed and direction, and adapt across activations, touchpoints, and products.
Lono Brazil for Carema, 2019
Collateral, Signage, and Wild Postings for Carema
Art Direction for Carema, 2019