Paul Hanger

For Days







Brand Strategy
Identity
Digital Strategy
UI/UX
Campaign Art Direction
Copywriting
Packaging Program

Idea


Imbued with the innovative spirit found in the counter culture of 1960’s America, but updated with a clean, fashion-like aesthetic. The promise of a responsible, sustainable future that relies heavily on individual personality. Allowing the brand to have presence enough to have substance and transparent enough to be flexible. Because it’s not about the product, it’s how the product satisfies your values.


Store signage & garment labels

Art direction for campaign images, 2018



 





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