Paul Hanger

For Days

Brand Strategy
Digital Strategy
Campaign Art Direction
Packaging Program


Imbued with the innovative spirit found in the counter culture of 1960’s America, but updated with a clean, fashion-like aesthetic. The promise of a responsible, sustainable future that relies heavily on individual personality. Allowing the brand to have presence enough to have substance and transparent enough to be flexible. Because it’s not about the product, it’s how the product satisfies your values.

Store signage & garment labels

Art direction for campaign images, 2018


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