Campaign Art Direction
A Most Serious Façade, is a safe way to play in the luxury fashion market. Serious promises the hallmarks of quality, serious plays by the rules, serious means business. But, behind the facade is a wildly expressive, experimental, colorful, artistic approach to making knits.
Gávea is designed to straddle two worlds. One one hand it an outsider brand drawing inspiration from exploration of identity, ideas, and philosophies. On the other hand it makes incredibly beautiful products that sit comfortably next to the highest-end product on the market.
The result is a curious world that feels both traditional and unlike anything we’ve ever seen.
Brand activation concept
Campaign photography Art Direction, shot by Bruna Castanheira